Mr. Zog's Sex Wax® is a wax specially formulated to coat the deck of a surfboard and provide traction between the surfer's feet and the surfboard.

Four types of Mr. Zog's Sex Wax® are used for surfing: the original Wax , the Quick Humps , the Really Tacky and the Wavel (body-boarding wax). Waxes come in an assortment of aromatic scents and are available in a variety of formulas to accommodate different water temperatures.

Is there really a Mr. Zog?

Yes, Mr. Zog is a flesh and blood man whose full name is Frederick Charles Herzog, III. Zog grew up in Orange County, California, surfing local spots, such as Trestles, Church, and Doheny. His first surfboard was a Velzy Jacob Balsa that he bought for $90.
Not wanting to stray too far from the beach, Zog attended the University of California, Santa Barbara, a school located on a bluff overlooking the ocean, with a host of surf spots nearby, including Campus Point, Driftwood, Depressions, Sands, Haskells and El. Capitan.

After graduating from UCSB, Zog stayed in the Santa Barbara area and opened a small surf shop. Some of these cards bearing the “Zog Surfboards” or “Wave Delineation” logos are still in circulation. While operating his surf shop, Zog met Nate Skinner, the chemist who collaborated with Zog in developing the formula for Sex Wax.

Since 1972, Zog has been dedicated to the manufacturing and marketing of Sex Wax and other surf-related products. He continues to surf and gets into the water whenever possible.

Zog has been married for a zillion years, and if you go to a beach in the Santa Barbara area, you might see him paddling with his two sons, Erick and Cody.

www.sexwax.com

”At first, Zog asked his friend and artist, Hank Pitcher, to design a label for the new surf wax. ”

Hank liked the name because it sounded phonetically cool. Zog liked it because it was attention-grabbing, absurd, and a superb parody of Madison Avenue's unsubtle attempts to use sex to sell a product.
Naming the product “Sex Wax” has led to some hilarious misunderstandings, interesting stories, and amazing letters from satisfied, but confused, customers. There are those who were offended by the name and refused to purchase the product. There are those who have banned the display of the logo in schools and family amusement parks. And then there are those who read the label and smile knowing that the world needs all the humor it can get.